New resources to help you showcase Sun Life’s value to Chinese-speaking Clients

We have prepared a series of new marketing and brand promotion resources to help you easily showcase Sun Life’s value to Chinese-speaking Clients and expand your business opportunities. 

• Sun Life 160th year: A new brand video and an updated brand brochure are now available. Please visit Suncentral to download and use them to demonstrate Sun Life’s financial strength and brand credibility to Clients. 
• Sun Par highlight video: Based on the Sun Par Facts & Figures material, we’ve produced a new video that presents Sun Par’s highlights and value in a more vivid and dynamic way. The video was published in early September on the Sun Life Canada WeChat official account, and in November we’ll promote it again on the WeChat platform.
• Vancouver Airport digital ad: Since mid-August, for the first time we’ve launched a digital screen advertisement at Vancouver Airport in the international arrivals’ baggage claim area to showcase the Sun Life brand image. Starting September 25, the content will switch to a Mid-Autumn theme, featuring the Term + CII bundle offer.  
• WeChat official account: The Sun Life official WeChat account regularly shares practical financial, insurance, and health information. We encourage you to invite Clients to follow and share it. Please scan the QR code for details.