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New business and underwriting
Empowering advice. Valued partnership.
We help. You grow.
We help. You grow.
Sun Life Insurance Distribution’s (ID) unique approach allows the Advisors and their Firms to focus on what they do best: helping Clients achieve lifelong financial security.
Choose Sun Life for a partnership that propels your growth. Your business is at the heart of everything we do. We help you thrive with purpose-built solutions, backed by Sun Life’s trusted brand.
Our dedication to advice and advisor support reinforces Sun Life’s position as the partner of choice.
Differentiators
Empowering advice
Whether you're a new or more experienced advisor, we approach each case with your needs in mind. We're eager for you to leverage our expertise to enhance your practice and exceed Clients’ expectations. No matter what your goals, we're here for you.
Valued partnership
We see ourselves as an extension of your practice, not just another provider. Your success is our success, and we're committed to giving you the tools, resources, and support to help you thrive.
Fundamentals
Client-focused strength and sustainability
Sun Life’s brand strength and recognition in the market helps you build trust and inspire confidence in Clients.
Strategic Solutions
We offer a range of products that promote Clients' financial well-being.
Appreciation
We recognize your achievements, milestones and evolving needs with unique and relevant offerings. We have a culture that celebrates our shared successes.
Comprehensive programs and evolving tools
Programs and tools created with an advisor-first mindset make it easier to do business with us. We maximize digital tools to help you move faster and be more effective.