Canada’s Anti-Spam Legislation (CASL)

What is it?

Legislation has been introduced by the Federal government to prevent unwanted, unsolicited commercial electronic messages (CEMs). All industries across Canada are affected and violations come with significant penalties. An individual can be fined up to $1 million per person per offence, and a company can be liable for up to $10 million per offence.

CASL became effective July 1, 2014, meaning that if consent, implied or express, has not been obtained, no electronic messages, hyperlinks, e-mails, texts or instant messages promoting Sun Life Financial products or services may be sent after this date. Messages must include the sender's contact information and an unsubscribe mechanism that can be easily performed.

How does this change your relationship with Sun Life Financial?

As a valued business partner,  B2B communications (between Sun Life and third parties where relationships already exist) are exempt, however – in the spirit of partnership, we will continue to honour unsubscribe requests. If you choose to unsubscribe from any communication, you'll be taken off all of our contact lists (Wealth and Insurance). And remember, you can resubscribe at any time – we'd be happy to have you back!

For more information

For more detailed information about this legislation and how it will affect your business, please contact your company compliance officer or go to: