October 08, 2025

Clients with diabetes? We have a term insurance solution for them

One in ten Canadians over 20 are living with diabetes.*

Sun Life is the only insurance company in Canada currently offering a life insurance product tailored to this community, Sun Life Term Insurance for Diabetes. This presents a unique opportunity for you to expand your Client base and help support this historically underserved market.

The Diabetes Protect to Win Contest, running now to December 31, is a great opportunity to reach Clients living with diabetes. Not only can those Clients get a higher chance of approval for coverage tailored specifically to their needs, but for each application submitted**, they’ll be entered for a chance to win $5,000 with a matching donation being made to a charity supporting diabetes. That’s not all, you’ll also have the chance to earn bonus commission!

Contest highlights

  • Client contest: Clients who apply for life or critical illness insurance and disclose their diabetes, can enter for a chance to win $5,000 in monthly draws.**
  • Consent required: For each contest entry, you must submit a consent form, completed by the Client, to is.enablement@sunlife.com
  • Charitable donations: Sun Life will donate an additional $5,000 to a charity supporting people living with diabetes for each draw.
  • Advisor bonuses: Submit 2-4 eligible applications, get 25% first year commission bonus on any approved policies. Submit 5+ eligible applications, get 50% first year commission bonus on any approved policies. Some firms are not eligible - please contact your head office for details.***

Don't miss this chance to expand your Client base, increase your commissions, and make a positive impact in the lives of Canadians living with diabetes. 

Visit the Diabetes Protect to Win Contest page for full contest details, eligibility criteria, and resources to help you connect with Clients and prospects. 

Hear from one of your own

Natasha Canam, an advisor based in St. John’s, Newfoundland and Labrador, shares her experience with Term Insurance for Diabetes and how it’s helped her reach more Clients.

     

Help spread the word

Take this opportunity to reach out to Clients, prospects, and your local community to help share the potential of term insurance for those living with diabetes. Together, we can help this underserved market secure coverage built to support their needs.

*Stats Canada.

**To qualify, applicants must get to a decision point (approved, declined, postponed) and submit a completed consent form with their application.

***Policies must remain in-force for 6 months to be eligible.

Questions?

Reach out to salesdesk@sunlife.com to learn more.