Do you use a plan?
Have you ever gone grocery shopping without a list? If you have, you may have spent extra time browsing the shelves, splurged on impulse items, or returned home without an item you needed. If you’re marketing without a plan, you may be making similar mistakes. It can be tempting to jump into action, but you risk spending time and money on tactics that aren’t worthwhile.
A marketing plan is your grocery list. It will keep you on track, deliver what you need to achieve your goals, help you spend your time and money efficiently, and gives you the necessary fuel to propel your business forward. More importantly, a marketing plan can help you effectively attract prospects and wrap your arms around existing Clients.
Benefits of writing a marketing plan
- Helps you proactively reach the right audience at the right time with effective marketing material.
- Allows you to be more efficient with time and money when working towards achievable goals.
- Defines ownership and accountability within your team for marketing strategies.
- Aligns all communications to your brand and ideal Client, increasing chances of referrals.
