Simple, guaranteed and now more affordable. 

What's changing as of November 17? 

• For the high net-worth market: We’re reducing rates by 10% for Clients age 18 and up for 10-Pay plans of $500K and above.
• For the family market: We’re reducing rates by 5% for Clients age 25-45 up to $250,000. 

Note: We’ve made some additional minor decreases to ensure pricing in other cells align with our new rates. As a result, you may notice small rate decreases for Clients age 20-25 with face amounts up to $250k and for Clients age 25-45 with face amounts between $250 and $500k. 

What are the benefits to Clients? 

With new rates and our current permanent life insurance special offer, it’s a good time to discuss the benefits with Clients. 

• Simple: Easy to understand, permanent life insurance that Clients can set and forget with no ongoing maintenance!
• Guaranteed: Premiums, payment periods, cash values, death benefit. Plus, Sun Life is the only carrier to offer a return of premium on death (ROPD) benefit. Beneficiaries receive the full death benefit plus all the premiums paid into the plan, tax free.
• Affordable: Lower rates to help meet Clients’ needs and budgets. 

What are the target Client markets for this reprice? 

• High net-worth
• Pre-retirees and retirees
• Families 

Calls-to-action: 

• Visit the Sun Permanent Life reprice page for all details and transition rules. 
• Make the most of this opportunity along with the current permanent life insurance special offer by using the resources available to you to start the conversation with Clients.
• For Clients who may be interested in converting their term insurance to a permanent life insurance policy, check out this Term to perm conversion kit to help start the conversation.

Resources 

• Advisor product guide 
• Client product guide 
• Sun Permanent Life reprice page
• Savvy Term tool (Demonstrate the benefits of pairing Sun Permanent Life with an optional Term benefit and ROPD for growing a Client’s death benefit).

Contact 

salesdesk@sunlife.com