Review your business
Schedule two hours a week for yourself when you won’t pick up the phone or check emails. Treat this scheduled time to work on your business as you would a formal appointment. Remember, the return on this investment may be greater than any task you might otherwise have accomplished.
During this time, look at your key business activities and how they can be refined to yield greater results – such as saving time, or engaging with clients more often. You need to be consistent by repeating best practices but also consider what the key ratios are for your business. How do you currently allocate your time? Do you have enough prospects coming in? How often are you scheduling client meetings?
It's important to execute on a proven process. Keep working to increase your prospect numbers, but also reflect on the ones who didn’t become clients. It’s not just about making a big sale, but rather, how to attract a steady flow of potential clients. Focus on:
- addressing any knowledge gaps,
- generating leads,
- identifying business opportunities, and
- reviewing your business and marketing plan.
Involve your team
The success of your business is rooted in team effort and engagement. You’ll want to make sure everyone understands your plan and the metrics needed to track progress, and know what activities they’re responsible for executing. When you acknowledge the value your team brings to the table, you empower them to support your long-term business goals. Review goals each quarter as a team and assess your progress. This is an opportunity to address challenges, refocus and make adjustments.
Consult a coach or advisory board
Working with a business coach is one of the best things you can do for yourself and your business. A business coach works with you to elevate your business by helping you analyze challenges, build strengths and identify which best practices to focus on. Follow these three steps to find the right coach for your business:
1. Explore your options
- Visit various coaching websites or consult with your Sun Life relationship manager to find out who you might like to work with.
2. Take advantage of self-paced learning opportunities
- Many coaching websites offer free resources, tools, templates and newsletters.
3. Find the right fit
- Most coaches offer a complimentary introductory session to explain their programs and process. Interview two or three, then consider the best option for your goals and budget.