Term For Diabetes - Special Offer

Diabetes Protect to Win Contest

Make a difference and boost your business.

Clients living with diabetes apply for insurance and a chance to win, charities get donations, and you get the opportunity to earn bonus commission!

Contest open July 1 - December 31

Request support

Diabetes Protect to Win Contest

Make a difference and boost your business.

Clients living with diabetes apply for insurance and a chance to win, charities get donations, and you get the opportunity to earn bonus commission!

Contest open July 1 - December 31

Request support

To support Sun Life’s commitment of helping Canadians living with diabetes achieve lifetime financial security and live healthier lives, we’re running the Diabetes Protect to Win Contest just for them!

From July 1 to December 31, 2025, Clients who apply* for life or critical illness insurance (CII), and disclose they have diabetes, will be eligible to enter 1 of 6 monthly draws to win $5,000. Sun Life will donate $5,000 to a charity supporting people living with diabetes for each draw!

*To qualify, applicants must get to a decision point (approved, declined, postponed) and submit a completed consent form to is.enablement@sunlife.com.

Need help with Sun Life's insurance for diabetes options?

Join our CE series webinar: Breaking barriers - July 8, 12 p.m.
Tailored insurance for Clients living with diabetes and a chance to win big.

Register now

You can earn a bonus, too!**

  • Submit 2-4 eligible applications, get 25% first year commission bonus on any approved policies
  • Submit 5+ eligible applications, get 50% first year commission bonus on any approved policies

Some firms are not eligible; please contact your head office for details.

**See details below under “Advisor commission bonus rules”. Policies must remain in-force for 6 months to be eligible.

Help Clients living with diabetes get the coverage they need and deserve

Sun Life Term Insurance for Diabetes is the only comprehensive life insurance product tailor-made for Canadians living with diabetes. However, many people don’t know they have this option!

Help more Canadians understand that they can confidently apply for insurance knowing that Sun Life can offer them insurance solutions with:

  • a higher chance of approval
  • affordable premiums
  • access to a Diabetes Care Program*

This limited time contest is a great way to spread the word and start the conversation with an underserved market.

Note: While Clients living with diabetes are encouraged to apply for any life and CII products for the contest, approval and terms will vary based on individual underwriting. Sun Life Term Insurance for Diabetes remains our tailored solution for this market.

*Not currently available for Clients in Quebec. 

Key contest details

Prize draws

Clients have a chance to win $5,000 through 1 of 6 monthly draws by applying for life or critical illness insurance and disclosing they have diabetes. Draws will occur monthly from September 30, 2025, to January 30, 2026, with a final draw on June 30, 2026.

Clients can be eligible for multiple draws if they submit multiple applications with decisions on different dates. 

Charitable donations

For each Client draw, Sun Life will donate $5,000 to a charity supporting people living with diabetes, showing our commitment to the cause.

No purchase necessary

Clients don't need to buy a policy to be eligible for the draw. They simply must complete the application process to a decision point (approved, declined or postponed) and disclose that they have diabetes.

Consent required: You must submit a completed consent form for each contest entry. To expedite the process, have the Client complete the form while applying for insurance: Form

eApps only

To give Clients an easy way to apply for coverage and enter the contest, only applications submitted via electronic applications are eligible to win.

Eligible insurance products

This offer applies to anyone who applies for any life or critical illness insurance (CII) product and discloses that they have diabetes.

Tip! Clients living with diabetes have a better chance of being offered coverage if they apply for Evolve Term or Sun Perm. Consult with underwriting guidelines when presenting options to Clients.

Resources for you

Training material

Need help with Sun Life's insurance for diabetes options?

Take our self-serve training to confidently discuss products with Clients and prospects.

Start now

Marketing resources

Reach out to Clients about Sun Life’s unique insurance products for diabetes and new contest.

Help them see how it can help them, or a loved one, get coverage like they’ve never seen before and can enter to win the contest when they apply.

Email templates

Video script

Audio scripts – Sun Life’s Diabetes Protect to Win Contest

Frequently Asked Questions (FAQ)

Get answers to any questions you have about this contest.

FAQ

Term Insurance for Diabetes

Sun Life offers specialized term insurance coverage for Canadians with diabetes.

To effectively sell these solutions, use the product guides and sample policies and other resources available.

Find what you need

  • Submit 2-4 applications to get 25% bonus first year commission, or 5+ to get 50% bonus first year commission for all non-par settled policies. For example, if you submit 6 applications and 2 policies are approved, the 2 approved policies will be eligible for the 50% bonus.
  • Eligible life and CII policies must be approved and remain in force for 6 months for you to qualify for the commission bonus. The 6-month eligibility window begins from the issue date. A decision must be received by June 29, 2026 to qualify.
  • The bonus will be based on the grid level that the advisor is at on December 31, 2025 and will be paid by September 30, 2026. Advisors will not move up a grid level based on the commission bonus related to this campaign. Any commission bonus will not increase an advisor's eligibility for recognition or events.