Enhanced Strategic Partner Program benefits for 2027 are here!
Discover a transformed Strategic Partner Program (SPP) designed to reward your loyalty, help accelerate your growth and support your business at every level.
Introducing the 2027 Strategic Partner Program with tangible value and enhanced benefits across four tiers: Emerging (new), Partner, Select, and Premier. Here's what you get.
New and expanded benefits that matter
Loyalty Benefit
Now you can qualify for an additional benefit at all tier levels: up to 12% of your first-year commissions (FYC), capped at $50,000—meaningful recognition of your continued partnership and business growth with Sun Life. Some firms are not eligible for this benefit, contact your head office for further details. Review benefit rules for more information.
Expanded Business Development Fund
This Premier benefit has been extended to Partner and Select tiers with greater flexibility in how you can use the funds:
- Partner: $500
- Select: $3,000
- Premier: $5,000
Sun Life reimburses 50% of approved expenses toward marketing, training, business development activities or professional development.
Exciting new addition – expanding eligible expenses to cover costs related to hotel costs for core conference nights for approved Sun Life events.
Beyond these new offerings, you'll benefit from our redesigned suite of operational services, exclusive resources and professional development opportunities — all customized to your tier level and designed to support your success.
Calls-to-action:
- Learn more about the 2027 Strategic Partner Program qualification criteria and benefits.
- Speak with your Sun Life representative to discuss the program and opportunities to qualify.