Identify mass affluent Client profiles and their insurance solutions

November 04, 2026

This new eLearning can help you recognize mass affluent Client profiles, identify the life events and financial triggers that may reveal protection needs, and connect those needs to appropriate insurance solutions. 

Mass affluent Clients can have very different financial circumstances, risks, and planning priorities. Recognizing these differences can help you uncover protection opportunities and provide advice that reflects each Client's unique situation, goals, and needs.

Through interactive activities, practical examples, and Client scenarios, this eLearning will help you:

  • Recognize six key mass affluent Client profiles and their distinct protection needs.
  • Identify life events and financial triggers that may signal an opportunity to review a Client's coverage.
  • Apply a structured approach to assessing Client risks, priorities, and planning complexity.
  • Connect Client profiles and needs to appropriate insurance solutions.
  • Use effective discovery questions to support meaningful protection conversations and ongoing reviews.

CE accreditation: This training has been submitted for CE accreditation and is currently under review. If accreditation is approved, the CE certificate will be added to your Advisor Learning Navigator transcript upon successful completion of the course.

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advisorlearningnavigator@sunlife.com