Introducing a brighter Sunlife – Supporting your success

Dear Partners,

I'm excited to introduce myself as the new VP overseeing our partnership with independent insurance advisors. As I meet with advisors across the country, I'm struck by the meaningful impact you have every single day—helping Canadians make decisions that shape their financial futures.

You are often the first touchpoint where Clients experience Sunlife. Your expertise, relationships and commitment to understanding Client needs are irreplaceable. I'm committed to being a strong partner to you and your practice and your firms.

I’m excited to share that today, we’re introducing a refreshed Sunlife brand, including a new logo, a new tagline, Making life brighter, and a move from “Sun Life” to “Sunlife” as our global brand name.

These visible changes reflect how our business has evolved. Today's Sunlife serves more Client needs than ever before across health, wealth, financial security and retirement planning. Your conversations with Clients increasingly span these areas, and our brand refresh recognizes that broader role.

At its heart, Making life brighter means making important decisions feel clearer, challenges more manageable and opportunities more within reach. That's what your advice does for Clients every day.

While our look is refreshing, our commitment to supporting your success remains unchanged. We're taking a thoughtful, phased approach to this transition—there's no action required from you, and many Client-facing materials will continue unchanged until next year.

I look forward to working with you and strengthening our partnership as we bring this new energy to Sunlife.

Thank you for the trust you place in us and the difference you make in Clients' lives.

Sincerely,

Anne Topping

Vice-President, Independent Insurance Distribution
Sunlife