Protection for life, for less! Help Clients save on their first year of life insurance premiums.
Share the limited time offer with Clients to get them a premium/COI discount on their first year of permanent or universal life coverage.
The premium discount offers have been a huge success in 2025, and we’re excited to cap off the year with another one.
Offer details
From October 15 to December 31, Clients who submit an application for a universal life or non-par permanent policy may be eligible to receive a cheque valued at four months of their premium or cost of insurance (COI).
This offer is for policies that remain in force for at least one year from the date the policy is issued. The premium/COI discount will be reflected in the terms of the policy(ies) receiving the discount.
What’s in it for Clients
The key benefit of life insurance, either permanent or universal, is lifelong coverage. Permanent life (non-par) allows for simplified coverage that is affordable, easy and guaranteed. An important note for Clients is that the younger they start coverage, the more affordable premiums can be and the easier it can typically be to qualify for health measurements.
Universal life is a more flexible option with a mix of key financial planning tools for truly customizable coverage. It can be an ideal option for high-net-worth Clients focused on estate planning or Clients who may require adjustments to their coverage throughout the life of their policy.
Benefits to individual Clients
- Lifetime coverage
- Cash-value growth over time
- Tax-free death benefit
Benefits to business owner Clients
- Key person protection
- Funding buy-sell agreements
- Collateral for business loans
Visit the offer landing page for full details and helpful resources.