Spring arrives with two special offers, including our biggest savings yet
Double the opportunity, maximum savings: Two special offers arrive this month – one live now, another launching April 27, both running through July 31, plus an updated Sun Life Illustrations and Sun eApp.
Term and Perm special offer - our biggest discount yet – available April 27
The Term and Perm special offer includes a 10% discount on permanent life insurance premiums for the life of the policy when bundled with term insurance. Eligible products include Evolve Term and Sun Permanent Life. Clients save for as long as the policy remains in force, making this the biggest savings opportunity we've ever offered with expanded eligibility for individual, joint, and corporate ownership.
New features you can use with the Term and Perm special offer:
Enhancements to Sun Life Illustrations - New Special Offers button
We’ve launched a brand-new special offers feature in Sun Life Illustrations that changes how you demonstrate value to Clients. Training will be available to support using the new feature.
Here’s how it works:
- When you launch an illustration for an eligible product, you'll see a new "Special Offers" option at the top.
- Click it to open a pop-up where you can select your desired offer and configure product bundles.
- Illustrations will now automatically calculate and clearly display the lifetime savings of the 10% discount on the Perm policy. The calculation shows exactly how much the discount adds up to over the life of the policy – translating immediate premium savings into tangible, long-term value.
- Premium comparisons show both the "Discounted Premiums" and the “Premium before discount” amounts.
Note:
- For this launch, the Solve by payment feature won't be available when a special offer is selected. This functionality may be added in future releases.
Enhancement to Sun eApp – Simplified Product Bundling submission process
We’ve further enhanced the Product bundling feature in Sun eApp with an improved submission process. Instead of a ‘Declare and submit’ button per product, there is one button for all products in the offer.
Training will be available to support using the new feature.
Important: For this Term and Perm special offer, our administration system has a technical requirement that requires a percentage reduction to be applied to the Term product in the bundle when a lifetime discount on Perm is activated. To accommodate this, we have applied a nominal 0.01% premium reduction on the Term policy in the bundle, and it will appear as a premium discount on the Illustration, application and policy pages. In Client conversations, focus the discussion on the meaningful 10% Perm premium discount and clarify that the 0.01% Term premium reduction is simply a technical system requirement for this special offer. See the 0.01% premium reduction on Term insurance document for details.
Plus, we've brought back our Sun CII special offer – Now available
Clients who purchase Sun Critical Illness Insurance will receive a cheque equivalent to a portion of their first year's premiums:
- Adult policies: Cheque equivalent to three months of premiums (25% of first year's premiums)
- Child policies: Cheque equivalent to six months of premiums (50% of first year's premiums)
Policies must remain in force for one year from the date the policy is issued.
The strategic advantage: Two offers, one conversation
Clients can take advantage of both offers, creating a comprehensive protection strategy that addresses temporary needs, permanent legacy planning and critical illness coverage – all while maximizing savings.
Present both offers together to position yourself as a comprehensive solution provider. You're not just selling insurance – you're building complete protection strategies that deliver:
- Temporary coverage for peak obligation years
- Permanent protection for legacy planning
- Financial resilience during critical illness
- Business owner protection
- Maximum savings across all four needs
The savings are unprecedented.
Calls-to-action:
- Visit the Special offers page for complete offer details, terms and conditions, FAQs, eligibility requirements, supporting materials and the 0.01% premium reduction on Term insurance document.
- Check out the new marketing kits designed to help you connect with Clients and prospects easier with clear steps of engagement.