Family protection solutions

With you every step of the way.

Family solutions for every milestone. Let’s help the family market understand the payoff and peace of mind multiple insurance solutions can give.

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Many Canadian families don’t have any insurance as they’ve been facing economic pressures for years, leading them to downplay the importance of insurance. Sun Life strives to be the carrier of choice for Canadian families.

Seize the opportunity today and help families get the coverage they need using our three-step approach and marketing kits.

This approach can help you simplify the conversation with families when multiple solutions are needed to protect each family member. It's a flexible way to help you drive the conversation and tailor solutions to fit their needs and budget. When speaking with Clients and prospects, keep these three steps in mind:

  1. Protect parents using life insurance
  2. Protect each member of the family with CII
  3. Protect children with life insurance

For example, with new Clients you may want to start at step one and explore their needs. For existing Clients, you may want to acknowledge the positive steps they've already taken and then proceed to the remaining ones.

A marketing kit for families 

Show Clients the benefit of multiple insurance solutions to help protect themselves and their children.

Explore our Essentials for families kit:

  • Client video

    Share it on your social media

Download:ENFR |SC

  • Client flyer

    Send it to Clients after a meeting

Download:ENFR |SC

  • Advisor case study

    Use it to prepare for meetings 

Download:ENFR |SC

Coming soon!