Lidia Pirrie

Phone: 416-408-8799
Email: lidia.pirrie@sunlife.com

Lidia’s 25+ years of experience has taught her to understand the challenges and successes advisors and estate planners face every day.

Having owned two small businesses and previously worked as a financial advisor, she’s seen struggles and wins from many angles. It’s why she’s passionate about helping advisors grow their business as they help their clients keep what they’ve spent a lifetime building.

Case consultations and comparative analysis are part of the value Lidia offers advisors. She has a reputation for simplifying complex concepts and strategies into solutions advisors can share with their clients.

Her professional certifications include LLQP and Certified Health Insurance Specialist (CHS) and Chartered Life Underwriter (CLU).

As a Regional Sales Director, Lidia provides consultation services to brokers and financial planners to help them build a comprehensive risk planning solution that will empower their clients to meet their specific goals. 

Lidia has an unyielding commitment to quality service, a drive to achieve results, and an approach that involves listening and asking questions to understand the complete picture.