Term Conversion Offer

Save Clients up to 25%*

Convert term policies to meet Clients' evolving needs. 

Offer ends September 30.

Request Support

Save Clients up to 25%*

Convert term policies to meet Clients' evolving needs. 

Offer ends September 30.

Request Support

The Term conversion offer is back! Please review the offer carefully as some details have changed.

From July 1 – September 30, Clients who submit an existing term policy for a term-to-perm conversion may be eligible to receive a cheque valued at three months of their premium or cost of insurance (COI).

This is for policies that remain in force for at least six months from the date the policy settles. The premium/COI discount will be reflected in the terms of the policy(ies) receiving the discount.

Earn additional first year commission

To show our appreciation, once you submit five conversion applications during the offer period, you’ll receive a 25% first year commission bonus on all conversions submitted under the offer. Policies must remain in force for at least six months to qualify. You’ll be paid the bonus in Q2 2026.

Some firms are not eligible; please contact your head office for details.

Meet Clients evolving needs with multiple conversion options

  • term-to-perm (non-par)
  • partial term-to-perm (non-par)

Check in with Clients looking for a permanent life policy that can offer:

  • lifetime protection
  • guaranteed fixed premiums
  • tax-preferred savings growth
  • potential cost savings

This offer won’t be eligible for Clients who cancel a conversion application currently in flight and reapply.

*25% savings in the first year based on total premiums/COI.

  • The policy being converted must have been in force prior to July 1, 2025.
  • Backdating is allowed with existing backdating rules and maximum period based on each product type.  
  • Clients with existing conversion applications in flight that cancel to reapply just to become eligible for the offer won’t qualify. These changes cause trouble for our operation teams, could impact cycle times, and potentially delay the Client’s coverage resulting in a poor experience.
  • The newly converted policy must remain in force for six months. The six-month eligibility window begins from the issue date.
  • The premium/COI discount will be reflected in the terms of the policy receiving the discount.
  • Participating whole life policies aren’t part of the offer.  
  • If optional benefits are carried over to the new policy, the costs for the optional benefits are included in the premium/COI discount. *
  • Partial conversions are eligible under the following conditions: 
    • Partial conversion to a non-par permanent policy with the remaining term coverage staying in force, cancelled or converted to another product.
    • Partial conversion to a non-par permanent policy with a portion or all of the remaining term coverage carried over to the permanent policy as a Term Insurance Benefit. Normal conversion carryover rules will apply*
      Note: If the conversion is from a term insurance benefit, it won’t be eligible for the carryover option as this is only available for standalone term plans.

*Only the new permanent policy’s premiums/COI for the base coverage and additional benefits other than Term Insurance Benefits will be included in the premium/COI discount. The premium/COI for Term Insurance Benefits added to the new policy will not be included in the premium/COI discount.